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Use the Startup Mindset to grow your business

We’re here to help you challenge the status quo and get outcomes, fast. 

THE STARTUP MINDSET

By Startup Mindset we don't mean 'move to agile' or 'fail fast'

These are the five Startup Mindset principles that drive our work.

Obsess over your customers

Know your customers and their pain points, deeply. Always keep close to them to anticipate shifts in demand & the market.

Embrace the squiggly line

Be open to adapt and flex to situations as things change. Focus on the end goal not on a set pathway.

Use data to your advantage

Don’t boil the ocean: identify your signals from the noise, and make smart, pragmatic decisions that will get you on a path to action, quickly.

Don’t compromise on people

A team with right mindset and skills are key to achieving your goals. Invest to build the team, and move decisively when things aren’t working. 

Have a bias for action

Be proactive in making decisions. Build momentum towards execution as this is where you’ll get results.

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Capabilities
Technology
Product
Commercialisation
OUR CAPABILITIES

We apply our experience from building high-growth tech companies to unlock potential in your business

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Strategy & Focus

As your thinking partner, we help you to see past your blind spots and stay focussed on what matters most


Shape and hone your business strategy
 

Set your North Star objectives and metrics
 

Balance priorities and take action on the most important tasks
 

Be challenged and held accountable 
 

Make more informed and faster decisions 
 

Growth

We identify new opportunities and strategies that see you grow and succeed

 

Figure out how to get from $1m to $10m ARR, and beyond

 

Build products your customers can’t live without

 

Optimise pricing and packaging for long-term value

 

Stand out with differentiated positioning

 

Create predictable revenue streams

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Scale

We bring perspective and context to work through the hardest parts of running and growing a business

 

Build a high performing and engaged team 

 

Improve productivity with an optimal working rhythm

 

Bring rigour to commercialising new products

 

Maximise the value of your business in M&A

 

Craft a clear story and plan when fundraising

ADVISORY
COACHING
CONSULTING
OFFSITES
SPEAKING
CUSTOMER STORIES

We empower ambitious people to build businesses of the future

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“By arming us with a pragmatic toolkit and uplifting our team's commercial mindset, Ignition Lane has given us clarity on how to assess new opportunities to build on our market leading position.”

JASON BLACKMAN

CIO - Carsales

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Analytics

“Ignition Lane are SaaS guns.
Their data-driven approach and advice has been invaluable. Whether it be capital raising, pricing, packaging or go-to-market, their high-growth expertise is invaluable.”

STUART MCLEOD

Co-founder & CEO - Karbon

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School Days

"Ignition Lane’s experience scaling SaaS startups shines through. They’re smart operators who tell you how it is, rather than just what you want to hear. Their findings and recommendations reshaped our strategy."

MATT VARLEY

CEO - Xplor

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