Use the Startup Mindset to grow your business
We’re here to help you challenge the status quo and get outcomes, fast.
THE STARTUP MINDSET
By Startup Mindset we don't mean 'move to agile' or 'fail fast'
These are the five Startup Mindset principles that drive our work.
Obsess over your customers
Know your customers and their pain points, deeply. Always keep close to them to anticipate shifts in demand & the market.
Embrace the squiggly line
Be open to adapt and flex to situations as things change. Focus on the end goal not on a set pathway.
Use data to your advantage
Don’t boil the ocean: identify your signals from the noise, and make smart, pragmatic decisions that will get you on a path to action, quickly.
Don’t compromise on people
A team with right mindset and skills are key to achieving your goals. Invest to build the team, and move decisively when things aren’t working.
Have a bias for action
Be proactive in making decisions. Build momentum towards execution as this is where you’ll get results.
We apply our experience from building high-growth tech companies to unlock potential in your business
Strategy & Focus
As your thinking partner, we help you to see past your blind spots and stay focussed on what matters most
Shape and hone your business strategy
Set your North Star objectives and metrics
Balance priorities and take action on the most important tasks
Be challenged and held accountable
Make more informed and faster decisions
We identify new opportunities and strategies that see you grow and succeed
Figure out how to get from $1m to $10m ARR, and beyond
Build products your customers can’t live without
Optimise pricing and packaging for long-term value
Stand out with differentiated positioning
Create predictable revenue streams
We bring perspective and context to work through the hardest parts of running and growing a business
Build a high performing and engaged team
Improve productivity with an optimal working rhythm
Bring rigour to commercialising new products
Maximise the value of your business in M&A
Craft a clear story and plan when fundraising
We empower ambitious people to build businesses of the future
“By arming us with a pragmatic toolkit and uplifting our team's commercial mindset, Ignition Lane has given us clarity on how to assess new opportunities to build on our market leading position.”
CIO - Carsales
“Ignition Lane are SaaS guns.
Their data-driven approach and advice has been invaluable. Whether it be capital raising, pricing, packaging or go-to-market, their high-growth expertise is invaluable.”
Co-founder & CEO - Karbon
"Ignition Lane’s experience scaling SaaS startups shines through. They’re smart operators who tell you how it is, rather than just what you want to hear. Their findings and recommendations reshaped our strategy."
CEO - Xplor