
Business consulting with a Startup Mindset
We are in a new era of business, where entire industries are being disrupted by technology. As a scaling or established business, this means the status quo is your biggest competition. As a leader in this tech-first world, you must think differently.
So, we're doing something radical and applying our Startup Mindset to business consulting.
OUR EXPERTISE
A track record of making magic happen
We bring our experience in big tech, high-growth startups & VC to solve your biggest technology, product and commercialisation challenges.
Obsess over your customers
THE STARTUP MINDSET
Winning in a
tech-first world
To thrive you must adopt the operating principles of the most forward-thinking and successful tech companies. This is the Startup Mindset.
Use data to your advantage
Have a bias for action
Embrace the squiggly line
Don’t compromise on people

“Traditional industries are realising they have to operate like technology companies”
— Mike Cannon-Brookes, Co-CEO and Co-Founder, Atlassian (April 2019)
CUSTOMER STORIES
We empower ambitious people to unlock businesses of the future
“Ignition Lane have been able to synthesise our market positioning and value proposition in a way that even industry experts like Gartner couldn’t.”
—
DARRYL CLARKE
Founder & CEO - Encapto

“Ignition Lane helped us to
create alignment and a clear, strategic direction for our
products and the broader
Mondo Geospatial team.”
—
LAURA SHIVREN
General Manager - Mondo Geospatial

“Ignition Lane gave us clarity and guidance to support fast, informed decision making on investment hypothesis. We still refer to the work today.”
—
LLOYD HEINRICH
CEO - The Wine Collective

THINKING AND INSIGHTS
We make it our business to know everything about technology, startups and venture capital
Ignition Lane's
Wrap
We’re cutting through the noise to bring you the best technology and startup insights
Giants Weekly: Sales as a Science
Nikki Brown unravels the wizardry of sales for Blackbird's Giants webinar
This Month In Venture
A snapshot into the big tech stories with Gavin Appel & Tobi Skovron (CEO, CreativeCubes.Co)