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© 2019 IGNITION LANE

Think and operate like a

world-class tech company

BUSINESS CONSULTING WITH A STARTUP MINDSET

 

OUR PHILOSOPHY

We are in a new era of business, where entire industries are being disrupted by technology.  For growing and established companies this means that status quo is your biggest competition.  As a leader, you must think differently.

 

We created Ignition Lane because we believe the most successful Australian businesses will be the ones who think and operate like world-class technology companies.  We also believe that existing business consulting theories, frameworks and processes are not fit for technology-driven change and this new era of business.  

 

So, we're doing something radical and applying our Startup Mindset to business consulting.  

 

WHO WE ARE

We didn’t study how to run tech companies; we’ve done it.  

 

We have a track record of making magic happen in big tech, global high-growth startups, VC and some of the biggest corporations in the world. 

We work with some of the fastest growing scale ups and midsize enterprises in Australia to unlock their potential and solve their biggest commercialisation, product and technology problems.

 

STARTUP MINDSET

By Startup Mindset we don't simply mean 'move to agile' or 'fail fast'.  We use decades of experience to apply the principles from world-class tech company operations to unlock potential in your business.  We are strong believers that one size fits nobody - we tailor the application of the Startup Mindset depending on your unique needs.  

 

These are the Five Startup Mindset Principles that drive our work:

01

OBSESS OVER YOUR CUSTOMER

02

USE DATA TO YOUR ADVANTAGE

03

HAVE A BIAS FOR ACTION

04

EMBRACE THE SQUIGGLY LINE 

05

DON’T COMPROMISE ON PEOPLE

THINKING ABOUT WORKING WITH US? YOU'RE IN GREAT COMPANY