Think and operate like a world-class tech company

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Business consulting with a Startup Mindset

We are in a new era of business, where entire industries are being disrupted by technology. As a scaling or established business, this means the status quo is your biggest competition.  As a leader in this tech-first world, you must think differently.

 

So, we're doing something radical and applying our Startup Mindset to business consulting. 

 
OUR EXPERTISE

A track record of making magic happen

We bring our experience in big tech, high-growth startups & VC to solve your biggest technology, product and commercialisation challenges. 

TECHNOLOGY
TECHNOLOGY

Discover how technology can deliver a competitive advantage

Discover how technology can deliver a competitive advantage

PRODUCT
PRODUCT

Discover how strength in product can deliver value

Discover how strength in product can deliver value

COMMERCIALISATION
COMMERCIALISATION

Discover the core drivers of market dominance

Discover the core drivers of market dominance

 
Obsess over your customers
THE STARTUP MINDSET

Winning in a 

tech-first world

To thrive you must adopt the operating principles of the most forward-thinking and successful tech companies. This is the Startup Mindset. 

Use data to your advantage
Have a bias for action
Embrace the squiggly line
Don’t compromise on people
 
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“Traditional industries are realising they have to operate like technology companies”

— Mike Cannon-Brookes, Co-CEO and Co-Founder, Atlassian (April 2019)

 
CUSTOMER STORIES

We empower ambitious people to unlock businesses of the future

Powerful Computer

“Ignition Lane have been able to synthesise our market positioning and value proposition in a way that even industry experts like Gartner couldn’t.”

DARRYL CLARKE

Founder & CEO - Encapto

Office of a web design company

“Ignition Lane helped us to
create alignment and a clear, strategic direction for our
products and the broader
Mondo Geospatial team.”

LAURA SHIVREN

General Manager - Mondo Geospatial

Lloyd-Heinrich-CEO-The-Wine-Collective-n

“Ignition Lane gave us clarity and guidance to support fast, informed decision making on investment hypothesis. We still refer to the work today.”

LLOYD HEINRICH

CEO - The Wine Collective

THINKING AND INSIGHTS

We make it our business to know everything about technology, startups and venture capital

Ignition Lane's
Weekly Wrap

We’re cutting through the noise to bring you the best technology and startup insights

Giants Weekly: Sales as a Science

Nikki Brown unravels the wizardry of sales for Blackbird's Giants webinar

This Month In Venture

A snapshot into the big tech stories with Gavin Appel & Tobi Skovron (CEO, CreativeCubes.Co)

 
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